Ernest Desumbila

El Magnifico


Ernest’s commercial career has jumped to the next level internationally thanks to his “There Will Be Haters” campaign for Adidas, which has turned into a truly viral phenomenon. Before that he had worked for clients such as Peugeot, Jagermeister and William Hill, and has directed music videos for Citizens and La Bien Querida. But his real introduction to the industry was “Ibizious”, a fake ad for an energy drink that was seen around the planet.

Ernest Desumbila’s past as a graphic designer plays an essential part to understanding and defining his audiovisual pieces. Ernest prepares his works obsessively, with a meticulously drawn pre-conception, planned to the last detail. He is, on top of that, a whirlwind of responsibility, motivation and energy. We believe nothing’s going to stop him.